Content Creation:
Develop and curate engaging content (graphics, photos, videos, copy) tailored to the platform and audience, aligning with brand voice and marketing goals.
Content Calendar Management:
Plan, schedule, and organize social media posts across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) using a content calendar to maintain consistency and relevance.
Community Engagement:
Monitor and respond to comments, messages, and mentions in a timely manner, fostering relationships with followers and potential customers.
Campaign Strategy & Execution:
Plan, execute, and track social media campaigns to promote products, services, events, or brand initiatives. This includes paid advertising and organic content strategies.
Reputation Management:
Monitor online reputation by responding to both positive and negative feedback, ensuring the brand maintains a positive image.
Social Media Advertising:
Manage paid ads on platforms like Facebook, Instagram, or LinkedIn, optimizing ad copy, targeting, and budget allocation for maximum ROI.
Market Research & Trends:
Stay up-to-date with the latest social media trends, platform updates, and best practices to keep the brand’s social presence fresh and effective.